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Guides for stores that sell on WhatsApp and Instagram

Practical answers to the questions people running a Shopify or WooCommerce store ask every week: how to win back sales, how to message customers without wearing them out, and how to tell what works.

• How to follow up on WhatsApp with a customer who asked a question and went quiet, without being pushyFour mistakes when following up with a customer who went quiet, and how the agent labels the lead and writes up to three follow-ups that stop when they reply.October 27, 2026 · Read the article →
• How to auto-reply to Instagram DMs for your store: by hand, with canned replies, or with an AI agentCanned replies or an AI agent that reads your catalog: what each one answers, how to connect Instagram with no Facebook Page, and a worked example.October 26, 2026 · Read the comparison →
• How to automatically send a private message to people who comment on your Facebook posts and adsTurn on comment replies for your Facebook Page and the agent messages each commenter on Messenger. What it answers, what it skips, the steps and an example.October 25, 2026 · Read the use case →
• How to hand a WhatsApp chat from the bot to a person, without the bot talking over themWhen the agent hands a chat to a person, how you are alerted in the console or on WhatsApp, how you reply, and how the AI comes back, with a wholesale-order example.October 24, 2026 · Read the guide →
• How to get your WhatsApp agent to send the product photo a customer asks forUpload your photos once, in categories with a short description each, and the agent sends the one a customer asks to see. Shopify product photos included.October 23, 2026 · Read the article →
• What a WhatsApp campaign really costs, and how to tell whether it paid for itselfHow Meta bills each marketing message, a worked example of cost, orders and ROAS, the sum with your margin, and how to measure each campaign for real.October 22, 2026 · Read the article →
• How to connect WhatsApp to your Shopify store, and what the agent can answer from your catalogA WhatsApp button versus a connected store, the steps to connect your number and your store, and what the agent can look up: prices, stock, the order of the person asking and a checkout link.October 21, 2026 · Read the guide →
• Why Meta rejects your WhatsApp template, and how to fix it before you submitVariables, length limits, buttons, the marketing or utility category and the opt-out button: what to check before you submit a template to Meta, and what to do once it has been rejected.October 20, 2026 · Read the guide →
• How to recover abandoned carts on WhatsApp with Shopify or WooCommerceThe phone number at checkout, two templates carrying the cart link, when to send them, when to stop, and how to measure what you actually recover.October 20, 2026 · Read the guide →

And if you would rather run the numbers first, try the free tools.