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Plan 30 days of Instagram posts for your store
Tell this page what you sell and how often you can post. It lays out the next 30 days — which day, which format, what kind of post and a caption idea with your product in it — so you stop opening Instagram wondering what to say. The example below is a made-up store; replace it with yours.
17 posts, Mon, Nov 2 – Tue, Dec 1.
| Date | Format | Pillar | Caption idea | Call to action |
|---|---|---|---|---|
| Mon, Nov 2 | Reel | Product | Meet Linen Cushion: what it is, who it is for and why we love it. | Send us a DM to order Linen Cushion. |
| Wed, Nov 4 | Carousel | Education | Three ways to use Clay Mug to refresh a room. | Save this post so you have it later. |
| Fri, Nov 6 | Photo | Social proof | Share a real customer review of Breeze Candle (ask their permission first). | Tag someone who would love Breeze Candle. |
| Sun, Nov 8 | Story | Behind the scenes | How an order of Linen Cushion gets packed and shipped at Casa Luna. | Follow us to see what comes next. |
| Mon, Nov 9 | Reel | Product | Three details of Clay Mug you only notice up close. | Send us a DM to order Clay Mug. |
| Wed, Nov 11 | Carousel | Promotion | Black Friday: 20% off everything. Show Breeze Candle and say clearly when the offer ends. | Message us before the offer ends. |
| Fri, Nov 13 | Photo | Product | Linen Cushion in real use, no filter: how it looks and how it feels. | Send us a DM to order Linen Cushion. |
| Sun, Nov 15 | Story | Education | How to care for Clay Mug so it lasts for years. | Save this post so you have it later. |
| Mon, Nov 16 | Reel | Social proof | Repost a customer photo or video with Breeze Candle, credited. | Tag someone who would love Breeze Candle. |
| Wed, Nov 18 | Carousel | Behind the scenes | A day at Casa Luna: who is behind each order. | Follow us to see what comes next. |
| Fri, Nov 20 | Photo | Product | Meet Clay Mug: what it is, who it is for and why we love it. | Send us a DM to order Clay Mug. |
| Sun, Nov 22 | Story | Promotion | Countdown: Black Friday: 20% off everything ends soon. Remind people with Breeze Candle. | Message us before the offer ends. |
| Mon, Nov 23 | Reel | Product | Three details of Linen Cushion you only notice up close. | Send us a DM to order Linen Cushion. |
| Wed, Nov 25 | Carousel | Education | Three ways to use Clay Mug to refresh a room. | Save this post so you have it later. |
| Fri, Nov 27 | Photo | Social proof | Before and after: what changed for a customer who bought Breeze Candle. | Tag someone who would love Breeze Candle. |
| Sun, Nov 29 | Story | Behind the scenes | Where Linen Cushion comes from: materials, suppliers and the process. | Follow us to see what comes next. |
| Mon, Nov 30 | Reel | Product | Clay Mug in real use, no filter: how it looks and how it feels. | Send us a DM to order Clay Mug. |
Plain text
Casa Luna — 30-day Instagram calendar Mon, Nov 2 · Reel · Product Meet Linen Cushion: what it is, who it is for and why we love it. CTA: Send us a DM to order Linen Cushion. Wed, Nov 4 · Carousel · Education Three ways to use Clay Mug to refresh a room. CTA: Save this post so you have it later. Fri, Nov 6 · Photo · Social proof Share a real customer review of Breeze Candle (ask their permission first). CTA: Tag someone who would love Breeze Candle. Sun, Nov 8 · Story · Behind the scenes How an order of Linen Cushion gets packed and shipped at Casa Luna. CTA: Follow us to see what comes next. Mon, Nov 9 · Reel · Product Three details of Clay Mug you only notice up close. CTA: Send us a DM to order Clay Mug. Wed, Nov 11 · Carousel · Promotion Black Friday: 20% off everything. Show Breeze Candle and say clearly when the offer ends. CTA: Message us before the offer ends. Fri, Nov 13 · Photo · Product Linen Cushion in real use, no filter: how it looks and how it feels. CTA: Send us a DM to order Linen Cushion. Sun, Nov 15 · Story · Education How to care for Clay Mug so it lasts for years. CTA: Save this post so you have it later. Mon, Nov 16 · Reel · Social proof Repost a customer photo or video with Breeze Candle, credited. CTA: Tag someone who would love Breeze Candle. Wed, Nov 18 · Carousel · Behind the scenes A day at Casa Luna: who is behind each order. CTA: Follow us to see what comes next. Fri, Nov 20 · Photo · Product Meet Clay Mug: what it is, who it is for and why we love it. CTA: Send us a DM to order Clay Mug. Sun, Nov 22 · Story · Promotion Countdown: Black Friday: 20% off everything ends soon. Remind people with Breeze Candle. CTA: Message us before the offer ends. Mon, Nov 23 · Reel · Product Three details of Linen Cushion you only notice up close. CTA: Send us a DM to order Linen Cushion. Wed, Nov 25 · Carousel · Education Three ways to use Clay Mug to refresh a room. CTA: Save this post so you have it later. Fri, Nov 27 · Photo · Social proof Before and after: what changed for a customer who bought Breeze Candle. CTA: Tag someone who would love Breeze Candle. Sun, Nov 29 · Story · Behind the scenes Where Linen Cushion comes from: materials, suppliers and the process. CTA: Follow us to see what comes next. Mon, Nov 30 · Reel · Product Clay Mug in real use, no filter: how it looks and how it feels. CTA: Send us a DM to order Clay Mug.
How it is put together
There is no AI here and nothing random: the same answers always give the same calendar. Four fixed rotations:
- Days. 3 a week posts on Tuesday, Thursday and Saturday; 4 a week on Monday, Wednesday, Friday and Sunday; 5 a week on Monday, Tuesday, Thursday, Friday and Saturday; every day is every day.
- Pillars. Product, education, social proof, product, behind the scenes, promotion, then again. With no promotion filled in, that slot shows a product instead of inventing an offer.
- Formats. Reel, carousel, photo, story, then again.
- Products. Your products take turns, in the order you wrote them.
What it does not know
- When your followers are online. The days above are a starting rhythm, not a measured best time to post — your own Instagram insights are the better guide once you have a few weeks of posts.
- Your voice. The captions are ideas to write from, not finished copy.
- Your dates. Holidays, launches and paydays move sales; put the promotion on the days that matter to your customers.
Turn the plan into posts
A calendar tells you what to post; somebody still has to write it. Super Agent's social studio writes Instagram captions, images and reels in your own voice, so each idea here can become a finished draft you review and use.
Start freeFree plan, no credit card, live the same day.
Questions
- How many times a week should a store post on Instagram?
- There is no number that is right for every store, and we do not publish one. Pick a rhythm you can keep for a whole month: a calendar you abandon in week two does less than a smaller one you finish.
- Why does the example start on a fixed date?
- So the example on this page is the same for every reader. Change the start date to the day you want to begin and the calendar rebuilds itself.
- Where does my data go?
- Nowhere. Everything runs in your browser. Nothing you type is sent to us or stored, and there is no signup.
- Can it write the posts for me?
- This page only plans them. Super Agent's social studio writes Instagram captions, images and reels in your own voice, so the ideas in this calendar can become posts you review and use.
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