How many calls and messages does a small business actually miss?

We do not publish a figure, because we have not measured one. Use your own: count the calls your phone logged while nobody could pick up, and the messages that sat unread overnight or over a weekend. Owners who have never counted are usually surprised by the weekend.

Is a missed message really a lost sale?

Not always, and this calculator does not claim it is. It assumes an unanswered conversation would have converted at the same rate as the ones you do answer, which is the most defensible assumption available without tracking each one. Some of those people call back. Some had already bought elsewhere by the time you replied. Treat the result as the size of the problem, not as an invoice.

Where does my data go?

Nowhere. The arithmetic runs in your browser. Nothing you type is sent to us, stored, or needed to see the result, and there is no signup.

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What do unanswered calls and messages cost you?

Every business loses some. Almost none of them know how much. Put in four numbers you already have a feel for and this works out the sales walking out the door each month — and shows you the arithmetic, so you can argue with it.

Calls and messages you get Per month, across every channel.

Share you do not answer in time Percent. Nights, weekends, the busy hour.

Share of answered conversations that buy Percent. Your own close rate, roughly.

Average order value What a typical sale is worth.

Currency Only changes how the figures are written.

Conversations you never answer

120

per month

Sales lost with them

per month

Revenue lost

$1,440

per month

Revenue lost

$17,280

per year

This is an estimate built from your numbers, not a measurement of your business. It is worth what the four inputs are worth.

How it is calculated

There is no model here and nothing is hidden. Three multiplications:

Conversations missed = calls and messages × the share you do not answer in time.
Sales lost = conversations missed × the share of answered conversations that buy.
Revenue lost = sales lost × average order value. The yearly figure is that, twelve times.

What it assumes, stated plainly

That a conversation you missed would have converted at the same rate as the ones you answered. That is the assumption doing all the work, and it is arguable in both directions: an urgent buyer who could not reach you is more likely to buy than average, and a tyre-kicker at 2am is less.
That nobody calls back. Some do. If half of yours do, halve the share you do not answer in time and read the result again.
That your months look alike. A seasonal business should run this on a good month and a bad one rather than on the average of the two.

We would rather show you the arithmetic than a confident number with nothing behind it. If the result looks too big, the input that is wrong is almost always the share you do not answer in time — count it for one real week before you trust it.

Stop missing them

Super Agent answers your calls and messages the moment they arrive — on WhatsApp, Instagram, Messenger, TikTok, SMS, the phone and the chat on your own site — using your hours, your prices and your policies. When a conversation needs you, it stops and gets you.

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Questions

How many calls and messages does a small business actually miss?: We do not publish a figure, because we have not measured one. Use your own: count the calls your phone logged while nobody could pick up, and the messages that sat unread overnight or over a weekend. Owners who have never counted are usually surprised by the weekend.
Is a missed message really a lost sale?: Not always, and this calculator does not claim it is. It assumes an unanswered conversation would have converted at the same rate as the ones you do answer, which is the most defensible assumption available without tracking each one. Some of those people call back. Some had already bought elsewhere by the time you replied. Treat the result as the size of the problem, not as an invoice.
Where does my data go?: Nowhere. The arithmetic runs in your browser. Nothing you type is sent to us, stored, or needed to see the result, and there is no signup.
What would it take to stop missing them?: Somebody has to answer at the moment the customer writes. Super Agent is an AI agent that does it for you on WhatsApp, Instagram, Messenger, TikTok, SMS, the phone and the chat on your own website, using your hours, prices and policies, and it hands the conversation to you when it should not handle it alone.