Is my ad data sent anywhere?

No. The analysis runs entirely in your browser. The file is not uploaded, stored or seen by us, and there is no signup.

Which export does it read?

The CSV that Meta Ads Manager exports from the Campaigns, Ad sets or Ads tab, in English, Spanish or Portuguese. It needs at least the amount spent, impressions and a name; results, link clicks, frequency and the three rankings make it more precise.

Why did one of my ads get no score?

It had fewer than 1,000 impressions in the period. Below that, a high or low cost is mostly luck, so we list the ad without judging it. Export a longer period to include it.

Is the score the same thing Meta shows me?

No. Meta reports each figure separately; this tool compares every ad with the rest of your own account and turns the comparison into one number and an ordered list of what to do. It is a starting point for your decisions, not a replacement for them.

Free tool — no signup

Which of your Meta ads are wasting money?

Upload the report you export from Ads Manager. In a few seconds you get a score out of 100 and a to-do list ordered by priority: what to pause, what to fix and what to give more budget to. Every item shows the figure it came from, so you can check it.

Drop your CSV here

Choose a CSV file

The file is read in your browser and never sent to us. Nothing is stored.

Example: the analysis of a sample report

The score, the to-do list and the per-ad detail.

59out of 100Room to improve

6 rows read · 5 with enough data to score

Sep 1, 2026 to Sep 30, 2026 (30 days)

Total spend

$638

Link CTR

0.88%

CPM

$6.55

ROAS

1.5

What to improve, by priority

HighRefresh the ad or widen the audience of “Carrusel productos”
Each person has seen it 5.2 times on average. Above 3.5 the audience tires and the cost climbs.
Ventas Octubre › Intereses moda
HighFix or pause “Carrusel productos”
Each result costs $15, 2.27 times your account average ($6.60). Try another creative or audience before paying for more of it.
Ventas Octubre › Intereses moda
HighPause “Imagen oferta”
It spent $60 without a single result, when a result of this kind costs $6.60 in your account.
Ventas Octubre › Intereses moda
MediumChange the creative on “Carrusel productos”
Only 0.48% of the times it is shown does someone click the link. The opening isn't stopping the scroll: try another image, another first second of video or another first line.
Ventas Octubre › Intereses moda
MediumImprove the quality of “Carrusel productos”
Meta ranks its quality below average (bottom 35%) against ads competing for the same audience. Use sharp images and avoid copy that overpromises.
Ventas Octubre › Intereses moda
MediumCheck where “Carrusel productos” sends people
Its conversion rate is below average (bottom 20%): the ad attracts, but what happens after the click doesn't convert. Check the page, the price or the reply in the chat.
Ventas Octubre › Intereses moda
MediumCheck the profitability of “Compra directa vestido”
It returns 1.5 for every 1 spent. Below 1 it loses money even before product costs; below 2 it only pays if your margin is above 50%.
Compras catalogo › Retargeting 30d
LowRaise the budget on “Video testimonio”
It gets results at $3 against an average of $6.60, and its audience isn't tired yet. Raise it 20% every few days, not all at once.
Ventas Octubre › Lookalike 1%

Detail

Name	Spend	Results	Cost/result	CTR	Frequency	Score
Trafico web	$200	300	$0.67	0.75%	1.6	67
Carrusel productos	$150	10	$15	0.48%	5.2	23
Video testimonio	$120	40	$3	1.4%	2.1	92
Compra directa vestido	$100	5	$20	1.25%	2	69
Imagen oferta	$60	0	—	1%	1.8	41
Reel nuevo	$8	1	$8	0.67%	1.2	Too little data

How to export the report

Open Meta Ads Manager and pick the period you want to review — the last 30 days is a good start.
Choose the Ads tab (it gives the most detail; Campaigns and Ad sets work too).
Open Reports → Export table data and download it as a CSV file.
Drop the file above. Adding the Quality ranking, Frequency and Link clicks columns before you export sharpens the analysis. A breakdown by day, age or placement is fine: each ad's lines are added back together.

This audit does not know your business. Ours does.

Inside Super Agent the same analysis reads your margin and your average order value, so it tells you which ads lose money on every sale; it knows what you sell, your ad plan and whether WhatsApp is connected — where our AI agent closes the sale for you. Then it answers every conversation those ads bring in.

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How the score works

No model and nothing hidden. Every ad with at least 1,000 impressions gets a score out of 100 made of five parts:

Cost per result (35 points), compared with your own account average for the same kind of result — a message is never compared with a purchase.
Link click-through rate (20 points), on ads that buy clicks, conversations or sales — never on reach or video ads, which are bought to be seen. Below 0.7% the creative is not stopping the scroll.
Return on ad spend (20 points), on ads that buy purchases, when the export has it. Below 1 the ad loses money even before product costs; below 2 it only pays if your margin is above 50%.
Meta’s own quality, engagement and conversion rankings (15 points).
Frequency (10 points). Above 3.5 views per person the audience tires and the cost climbs.

The account score is the average of the ad scores, weighted by spend, so the ads where the money goes count the most. 80 and up is excellent, 65 good, 50 fair, 35 weak, and below that critical.

What it flags, and why

An ad that spent twice what a result usually costs you without getting a single one: pause it.
An ad whose cost per result is 1.5 or 2 times your account average: fix the creative or the audience, or pause it.
An ad that gets results at 70% of your average or less and whose audience is not tired yet: give it more budget, gradually.
Budget spread across many ads too small for Meta to learn from, and campaigns that buy clicks, reach or engagement instead of sales or conversations.

An ad under 1,000 impressions is listed but never scored or accused: there is not enough data to say anything fair about it.

Questions

Is my ad data sent anywhere?: No. The analysis runs entirely in your browser. The file is not uploaded, stored or seen by us, and there is no signup.
Which export does it read?: The CSV that Meta Ads Manager exports from the Campaigns, Ad sets or Ads tab, in English, Spanish or Portuguese. It needs at least the amount spent, impressions and a name; results, link clicks, frequency and the three rankings make it more precise.
Why did one of my ads get no score?: It had fewer than 1,000 impressions in the period. Below that, a high or low cost is mostly luck, so we list the ad without judging it. Export a longer period to include it.
Is the score the same thing Meta shows me?: No. Meta reports each figure separately; this tool compares every ad with the rest of your own account and turns the comparison into one number and an ordered list of what to do. It is a starting point for your decisions, not a replacement for them.